May 23 2006

ATI Technologies Selects High Road Communications as North American Public Relations Agency

World leader in graphics and video taps High Road’s expertise in digital lifestyle, mobility and deep tech to expand its industry leadership

TORONTO – May 23, 2006 - High Road Communications today announced that ATI Technologies Inc., a pioneer, innovator and market leader in the graphics industry, has selected High Road as its public relations agency of record for North America.

ATI Technologies is the driving force behind premium graphics in desktop and laptop PCs, digital televisions, cell phones and video game consoles worldwide. High Road will work closely with the company to develop an integrated communications strategy to build brand awareness for ATI and demonstrate the importance of graphics within the digital home and in today’s workplace.