ATI Technologies has applied to the U.S. Patent and Trademark Office for registering CrossFire brand-name. Currently it is unclear what the trademark should mean, but it is highly possible that CrossFire will be the official brand to mark the company’s multi-VPU technology, which, according to some web-sites, will be introduced in weeks.
“ATI CrossFire” and “CrossFire” were registered in the United States Patent and Trademark Office in early May by attorney of record Lynn M. Jordan. The exact meaning of the brand-name is unclear and ATI’s official spokesperson declined to comment on the matter. Crossfire means bullets fired towards a point from different directions, which may be a metaphor of frames rendered by different graphics cards.
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